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There’s a whole range of difficult human emotions to contend with: insecurity, disappointment, rejection, maybe heartache. “Sometimes there is nothing that clicks whatsoever,” says Julien Nguyen, a 30-year-old software designer from Austin, Texas, who has used Bumble and Tinder.“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.
The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.
Another survey found that ‘basic’ ladies are steaming hot: Potential love interests are 8% more likely to reach out to a woman who has the words “pumpkin spice” somewhere on her dating profile, than they were to those who didn’t mention the fall drink.
That’s according to a survey of 2,800 singles released this week by dating site Plenty of Fish, which concluded that “ladies may want to consider putting the words ‘pumpkin spice’ in their online dating profile.” (The same did not hold true for men.) This is mixed news for the dating set.
Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.
But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.